• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    Find temporary tattoo shades that suit your undertone

    Choosing temporary tattoos for your skin undertone can make a detailed design look sharper, softer or more dramatic. The best match depends on the colour beneath your skin’s surface, your overall complexion, the finish of the tattoo and the setting where you plan to wear it.

    Black-and-white temporary tattoos offer plenty of flexibility. A matte black geometric piece may create a strong graphic contrast, while a white design can look delicate and unexpected against deeper skin. With a few simple checks, you can select body art that complements your natural colouring instead of competing with it.

    Understand the difference between skin tone and undertone

    Your skin tone is the visible shade of your complexion, such as fair, medium, tan or deep. Your undertone is the subtle colour underneath it. It usually falls into three groups: warm, cool or neutral. Some people also have an olive undertone, which can combine green, golden and muted qualities.

    Look at the veins on the inside of your wrist in natural daylight. Blue or purple veins often suggest a cool undertone, while green-looking veins commonly indicate warmth. If the colour is difficult to identify, you may have a neutral undertone. Jewellery can provide another clue: gold often flatters warm undertones, silver tends to suit cool undertones and both may work well on neutral skin.

    These tests are useful, but they are not absolute. Tanning, redness, lighting and skincare products can change how your complexion appears. Judge the tattoo against the area where you will apply it, rather than relying on your face or hands alone.

    Match warm undertones with rich contrast

    Warm undertones often include golden, peach, yellow or apricot hints. Matte black temporary tattoos can look especially balanced on this colouring because the deep pigment creates clean definition without adding another competing hue. Fine-line florals, sun motifs, curved lettering and organic patterns can all work beautifully.

    If your skin is light or medium with warm undertones, a smaller black design may provide enough contrast without feeling severe. On deeper warm complexions, a larger silhouette or a bolder geometric arrangement can help the artwork remain visible from a distance. Placement also matters: the shoulder, collarbone, forearm and ankle offer different levels of contrast depending on natural light.

    A white temporary tattoo can create a softer, luminous effect on warm skin, particularly for evening events. On very light warm complexions, white may appear subtle rather than bright, so choose a design with broad shapes and clear spacing instead of extremely fine details.

    Use cool undertones to guide graphic choices

    Cool undertones can appear pink, rosy, red or bluish beneath the surface. Black ink usually provides a crisp, editorial contrast, especially when paired with angular linework, symmetrical symbols or high-detail illustrations. A monochrome design with strong negative space can look polished against cool skin.

    White body art can also suit cool undertones because it echoes the skin’s cooler visual quality. The result may be understated on pale complexions and striking on deeper skin. If you want the white design to photograph clearly, choose wider lines, larger motifs or a placement with even lighting.

    For fashion-led styling, temporary tattoos have moved well beyond casual novelty. Explore the runway tattoo trend for ideas involving layered placement, minimalist symbols and designs styled alongside clothing rather than treated as a separate accessory.

    Consider neutral and olive complexions

    Neutral undertones can shift between warm and cool depending on the light, clothing and surrounding colours. This makes black-and-white temporary tattoos particularly versatile. You can choose based on the mood you want: matte black for definition, white for an airy finish or a combination of both for a balanced monochrome effect.

    Neutral skin often suits designs with moderate contrast. Medium-sized botanical shapes, abstract linework and delicate geometric tattoos can remain visible without overwhelming the complexion. If you are unsure, begin with a black design that includes open space instead of a dense block of ink.

    Olive undertones may look slightly green, muted or golden-grey. Very stark white can sometimes appear disconnected from olive skin, while black creates a confident contrast. Try white details within a larger black design, such as white gaps, highlights or paired motifs. This gives the tattoo dimension while keeping the overall appearance cohesive.

    Think about Australian light and lifestyle

    Australia’s strong daylight can make contrast appear more intense than it does indoors. A design that looks gentle under bedroom lighting may appear highly defined at a Bondi beach picnic or a Melbourne outdoor market. Test your preferred tattoo near a window and view it in both direct and indirect daylight before applying a large piece.

    Heat, humidity, swimming and frequent sunscreen use can also affect wear. For a summer event in Brisbane, Sydney or Perth, place the tattoo where clothing and constant rubbing will be limited. Clean, dry skin helps application, while moisturiser, body oil and sunscreen should generally be kept away from the area until the tattoo has set according to the product instructions.

    Australian festival culture offers room for playful layering. A black shoulder design can sit beside white wrist symbols or small pieces of body paint without making the styling feel crowded. The festival layering guide offers useful direction for combining temporary tattoos with colour, shimmer and painted details.

    Check finish, placement and product details

    The finish changes how a design interacts with your undertone. Matte black absorbs light and tends to look modern and graphic. A bright white tattoo reflects light and can appear more visible in photographs, particularly on medium to deep complexions. Highly detailed artwork may need a larger surface area so that thin lines remain readable.

    Apply a small test design before committing to a prominent placement. This lets you assess the colour, scale and contrast while also checking for irritation. Avoid applying temporary tattoos to broken, sunburned or freshly shaved skin, and remove the product if discomfort develops. A patch test is a sensible precaution, especially if you have sensitive skin or react to adhesives and cosmetic products.

    When buying in Australia, look for clear application instructions, ingredient or material information and truthful claims about wear time. Under the Australian Consumer Law, products sold to consumers should be safe, accurately described and fit for their stated purpose. Online shoppers should also check delivery conditions, particularly during hot weather, and select a retailer with clear contact and returns information.

    Start browsing black-and-white temporary tattoos by comparing the design’s contrast, scale and finish with your undertone. Choose one small piece for an everyday look or build a coordinated set for a festival, party or weekend away. Subscribe to release updates and offers to discover new artist designs when they arrive.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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