• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    Build a Capsule Tattoo Wardrobe That Works Anywhere

    A capsule tattoo wardrobe is a small, considered collection of temporary designs that gives you plenty of styling options without filling your drawer with pieces you rarely wear. The idea is simple: choose a few complementary black-and-white tattoos, then rotate them according to your outfit, mood, occasion and placement.

    For Australian style, this approach makes particular sense. You may move from a beach day in Bondi to drinks in Surry Hills, dress for a Melbourne laneway café or pack for a weekend on the Gold Coast. A carefully edited collection keeps your look polished, flexible and ready for whatever the day brings.

    Curate a Small Starting Set

    Begin with three to five designs that serve different purposes. One fine geometric tattoo can act as an everyday staple, while a bold matte black piece brings more visual weight to a simple outfit. A white tattoo adds contrast on sun-kissed skin or creates a softer effect for evening events.

    Avoid choosing several designs with the same scale, shape or mood. A collection feels more useful when each tattoo has a clear role. Look for a mix of delicate linework, graphic symbols, organic illustrations and one statement design that can carry an outfit on its own.

    Think of your first edit as a wardrobe rail rather than a shopping list. You are building combinations, so every piece should work with at least two others. This makes seasonal collections, artist collaborations and limited releases easier to assess before adding something new.

    Set a Monochrome Foundation

    Black and white temporary tattoos are naturally easy to coordinate because they sit comfortably beside nearly any colour. Black works especially well with denim, linen, neutral tailoring and activewear, while white can soften a dark outfit or echo light fabrics such as cotton and silk.

    A useful foundation includes one fine black design, one matte black statement, one white accent and one geometric option. These categories create contrast without making your styling feel random. You can then add a seasonal motif, such as a botanical line drawing or a celestial shape, when you want the collection to feel fresh.

    The strongest pairings often share one visual detail. Two tattoos might use similar angles, repeated dots or the same type of line. They do not need to match exactly; a little variation keeps the result artistic rather than overly coordinated.

    Balance Scale and Placement

    Placement gives each design a different personality. A small wrist or ankle tattoo feels discreet and casual, while a larger shoulder, forearm or upper-back design creates a stronger focal point. Consider how much skin your usual wardrobe reveals before choosing the size of a new piece.

    For an easy capsule, think in three placement groups:

    Everyday placements

    • Inner wrist for fine symbols and small geometry
    • Forearm for designs that can be shown or covered
    • Ankle for a subtle warm-weather accent
    • Collarbone for a refined evening detail

    Statement placements

    • Upper arm for bold black artwork
    • Shoulder blade for larger illustrative pieces
    • Rib area for a more personal design
    • Thigh for festival, beach or holiday styling

    Mixing visible and private placements makes the collection more versatile. You can wear a small geometric design to the office, then choose a larger illustrative piece for a summer party without changing your overall aesthetic.

    Make It Work Across Australia

    Australian weather encourages a practical approach to temporary body art. In a Brisbane summer or a hot Perth afternoon, sweat, sunscreen and frequent swimming can affect how long a tattoo looks crisp. Before applying a favourite piece, read these tips on temporary tattoo care, especially if you are planning a beach day or outdoor event.

    Your clothing habits matter too. Lightweight linen, singlets and short sleeves reveal placements that may stay hidden under winter layers in Hobart or Canberra. During cooler months, a tattoo on the wrist, hand or neck can add interest to knitwear and coats, while summer gives you more freedom to experiment with shoulder and leg designs.

    Local occasions can guide your rotation. A fine white tattoo might suit a relaxed arvo at a coastal market, while a matte black design can feel right for a gallery opening in Melbourne. For festivals, weddings and long weekends, select pieces that complement your outfit without competing with jewellery or prints.

    Follow the Line from Artist to Skin

    A tattoo collection feels more personal when you understand the visual language behind it. Hand-drawn designs often include tiny irregularities, considered spacing and line movement that give them character. When selecting several pieces, notice whether their details feel compatible rather than relying only on subject matter.

    You can learn more about that creative process through sketch to product, which helps explain why an artist-made temporary tattoo can look more refined than a generic novelty decal. The drawing stage, printing choices and finish all influence how a design sits on the skin.

    Try assigning each artist or collection a place in your rotation. One may provide clean geometric work for daily styling, while another brings expressive botanical or abstract designs for weekends. This creates variety while keeping the overall capsule recognisably yours.

    Keep the Rotation Easy to Style

    Before buying a new design, compare it with the pieces already in your collection. Ask whether it fills a genuine gap in scale, placement, colour or mood. If it looks almost identical to something you own, it may be less valuable than a smaller contrasting design.

    Design family Best role Pairs well with Overall effect
    Fine geometric Daily staple White accents, denim, tailored basics Clean and understated
    Matte black Statement piece Minimal outfits, silver jewellery Bold and graphic
    White linework Soft contrast Dark clothing, evening looks Light and unexpected
    Organic illustration Weekend favourite Linen, relaxed separates Artistic and expressive
    Abstract symbol Flexible accent Mixed placements and layers Modern and personal

    Store your favourites where you can see them, perhaps in a small envelope or drawer divided by size and placement. Keep application instructions with the designs, and note which combinations worked well. This turns getting dressed into a quick styling decision rather than a last-minute experiment.

    Build your capsule with a few Pure Tatts favourites, then add pieces slowly as your personal style evolves. Sign up for new-release news and seasonal offers so you can discover artist-led designs that genuinely expand your rotation, rather than simply adding more of the same.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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