• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
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    Building a body chain look with temporary tattoos

    A body chain turns a simple outfit into something sculptural, draping the collarbones, waist or thigh with the same drama as a fine necklace. For Australians who love festival fashion, beach weekends and bar-hopping in Fitzroy or Newtown, the look is now a year-round staple rather than a fleeting trend. Temporary body art lets you wear the aesthetic without committing to piercings, and it travels well between road trips and coastal weddings.

    Choosing the right designs means treating the body as a canvas and the ink as you would a piece of costume jewellery. From the intricate line work of geometric patterns to the barely-there shimmer of white ink on sun-touched skin, each style sets a different mood. The aim is to make the artwork feel like a deliberate extension of the wearer.

    What defines the body chain aesthetic

    Body chains trace the contours of the body rather than hanging from a single point like a traditional necklace. They follow the sternum, wrap around the ribcage or loop through the hips, mimicking the path jewellery would take if stitched directly into the skin. The visual language borrows from ancient adornment as much as contemporary street style, which is why so many Australian designers now reference it in their resort collections.

    When translating this into temporary body art, the design needs to feel continuous rather than composed of separate parts. A motif that loops, links or knots reads as a chain, while disconnected symbols feel like scattered charms. The strongest examples imitate fine metalwork: delicate rings, slender ropes and tiny beaded chains rendered in crisp black or soft white lines. Black-and-white body art has its own psychology worth exploring before settling on a palette.

    Picking designs that echo real jewellery

    The most convincing chain-effect tattoos borrow directly from jewellery vocabulary. Linked loops, Byzantine patterns, twisted rope motifs and filigree scrolls translate beautifully onto skin because they share the geometry of handcrafted metalwork. A geometric temporary tattoo with interlocking triangles can double as a modern chain, especially along the collarbone or running down the spine.

    Softer aesthetics work just as well. Matte black designs offer a smoky, ink-on-paper quality that resembles oxidised silver or brushed gunmetal. White tattoos, by contrast, read as delicate as a pearl strand or a sliver of moonstone, particularly against deeper complexions or freshly tanned skin. Floral or vine patterns can substitute for a charm-style chain, weaving around the waist or wrist like a garland rather than a rigid line.

    Placing your tattoo like you would layer chains

    Placement is where the look either sings or falls flat. Real chains are anchored at pressure points: the nape, sternum, navel or hip bones. A tattoo chain needs to follow those same anchor points so the eye reads it as wearable rather than decorative. A short chain sitting just below the collarbone works beautifully with a slip dress or open linen shirt, while a longer design running from sternum to navel pairs well with a bikini or cropped tank.

    Layering is another trick worth mastering. Two slim chains of slightly different lengths look more dynamic than one bold line, and the same applies to tattoo design. A fine line tracing the ribcage paired with a slightly thicker motif across the hips creates the illusion of two draped pieces. If you want to extend the theme, exploring matching styles without long-term commitment is a charming way to share the look with a partner for a Byron Bay getaway.

    Skin tone and undertone in the Australian sun

    Australia's diverse population means there is no single formula for choosing ink colour. White tattoos tend to vanish on very pale or porcelain skin, where they appear as faint glitter rather than a defined line. On olive, tan or deeper complexions, the same white pigment reads as luminous and graphic. Fitzpatrick I or II skin types can still pull off white-ink designs by following the pale skin adjustments recommended for fine line work.

    Matte black suits almost every undertone, making it the safest choice for a chain look you want to photograph at golden hour on Cottesloe Beach or in a Melbourne bar. Crisp black lines also hold definition under harsh summer UV, a daily reality across the country. For a more subtle finish, layered greys or charcoal washes read as delicate without losing visibility on lighter complexions.

    Weather-proofing your look for local summers

    Australian summers are unforgiving, with UV indexes regularly climbing above 12 in Sydney, Adelaide and regional Queensland. Sunscreen, sweat and chlorine shorten the lifespan of a temporary tattoo, so a few habits will keep your chain looking sharp from morning swims at Bondi to evening drinks on a Brunswick rooftop. Apply your design at least an hour before sun exposure so the adhesive has fully bonded, and wait the same time before applying SPF.

    Pat sunscreen over the tattoo rather than rubbing it in to protect the edges, and choose a mineral formula to reduce the chemical reaction that yellows white designs. After a swim, pat the skin dry instead of dragging a towel across the artwork. For multi-day events like a coastal wedding or regional festival, pack translucent setting powder to mattify areas that start lifting in the heat.

    Pairing with festival and beach wear

    Body chain tattoos were designed for the Australian festival circuit, where Splendour in the Grass, Field Day and Falls Festival outfits celebrate skin and adornment. A sternum chain draws the eye downward under a crochet top or sheer mesh dress, while a back design transforms a low-cut swimsuit into something more considered. Pairing the tattoo with actual delicate jewellery amplifies the illusion, especially when both share a finish like brushed silver.

    For everyday wear, a subtle waist chain works under a crop top at Carriageworks markets or under a linen co-ord at brunch in Fremantle. The beauty of a temporary version is that you can swap placement each week, matching the design to your outfit. It is also the easiest way to test a placement before considering a permanent piece further down the line.

    Application tricks for a seamless finish

    Prep is everything when you want a tattoo to mimic real jewellery. Exfoliate gently the night before, then make sure the skin is clean and dry on the day. Cut the design into smaller sections if wrapping it around curves like the ribcage or shoulder, which prevents the paper from buckling and keeps the lines smooth.

    Press the tattoo firmly with a warm, damp cloth for at least thirty seconds, then peel slowly. If any edges lift, press them back down with a fingertip and hold for another ten seconds. A light dusting of translucent powder reduces shine and helps the ink blend with your natural skin texture, making it nearly impossible to tell apart from jewellery you have worn for years.

    Quick guide to choosing your chain look

    • Choose matte black for high contrast and versatility across skin tones and lighting conditions.
    • Pick white or pearl-style designs for deeper complexions or an ultra-feminine summer glow.
    • Use geometric or interlocking patterns when you want the chain to read as a modern accessory.
    • Layer two designs of different lengths to mimic the depth of real stacked chains.
    • Match the placement to your wardrobe staples: collarbone for open necklines, sternum for bikinis, waist for high-waisted silhouettes.

    Build your own body chain aesthetic by browsing the latest arrivals, seasonal collections and artist collaborations at Pure Tatts. Sign up for the newsletter to unlock early access to new releases and member-only discounts on every order.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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