• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    Our Summer Collection: Abstract Waves and Splatters

    Summer is made for expressive details: salt on your skin, colour across a canvas and a little room to change your look between a beach walk and an evening out. Pure Tatts brings that spirit to life with a seasonal edit of premium black-and-white temporary tattoos inspired by flowing water, ink movement and spontaneous paint.

    The collection pairs hand-drawn artistry with easy styling, giving you a striking way to experiment without the commitment of permanent ink. From a relaxed Byron Bay morning to a rooftop arvo in Melbourne, abstract waves and splatters can shift from subtle to dramatic in seconds.

    Fluid Lines With an Artistic Edge

    The wave designs are built around movement. Curving strokes can follow the wrist, shoulder, collarbone or ankle, creating the impression of ink travelling naturally across the skin. Their abstract quality leaves space for interpretation, so the same tattoo may feel coastal, graphic or quietly sculptural depending on how it is worn.

    Splatters bring a freer, more energetic mood. Fine marks and scattered shapes create a hand-painted effect, while matte black details add definition against sun-kissed skin. White temporary tattoos offer a softer contrast, especially when styled with swimwear, linen or darker evening outfits.

    Each design has the character of an artist’s sketch rather than a generic symbol. That makes the collection especially appealing for people who want body art with a fashion-led finish, whether they are dressing for a festival, holiday or a casual weekend with friends.

    Designed For Australian Summer

    Australian summer style changes from place to place. In Queensland, a humid afternoon on the Gold Coast calls for lightweight clothing and minimal accessories. In Perth, the dry heat and bright coastal light make crisp black graphics stand out. Around Sydney’s Bondi Beach, an abstract ankle or forearm design can add interest to a simple swimsuit and oversized shirt.

    The collection also suits the rhythm of local summer plans: a beach picnic, a long lunch after a swim, or an evening at a laneway bar. High UV levels mean sun protection remains essential, so apply sunscreen around the tattoo rather than treating body art as a substitute for covering up. For travel, temporary designs are easy to pack and useful when you want a fresh look without adding another bulky item to your bag.

    There is an effortless Australian quality to the collection. It feels creative without looking overworked, polished without being too formal, and ready for anything from a quick brekkie to a late-night gig.

    Styling Waves And Splatters

    A single wave can look refined when placed along the inner forearm or beneath the collarbone. Larger wave motifs create a stronger focal point across the upper arm, shoulder blade or thigh. For a more editorial look, layer a few smaller marks at different angles while leaving enough skin visible to keep the arrangement balanced.

    Splatters work well beside clean tailoring because their irregular shape softens structured clothing. Try one with a white singlet, black trousers and silver jewellery, or place a matte black design against a loose cream shirt. White ink-style pieces can be particularly effective with charcoal, navy and chocolate-brown tones, where they create a bright but understated accent.

    Shoes can help set the attitude of the whole look. A bold black splatter beside high-top canvas sneakers feels playful, while a fine white wave with minimalist trainers has a cleaner finish. For outfit ideas that connect body art with streetwear, explore how to pair with sneakers.

    A Smooth Finish From Skin To Statement

    Good placement begins with clean, dry skin. Avoid applying a temporary tattoo over moisturiser, body oil or freshly applied sunscreen, as these can prevent the design from adhering evenly. Areas with less friction, such as the outer forearm, upper shoulder and calf, generally help a tattoo stay crisp for longer.

    For a polished result, take your time with the transfer and press firmly across the full design. Once applied, allow it to settle before covering it with tight clothing or exposing it to heavy rubbing. The application guide explains the process in detail, including preparation and removal.

    Summer activities can affect wear time. Salt water, sweat, frequent towel drying and exfoliation may fade a temporary tattoo sooner, while a calmer evening event may let it remain sharp for longer. Pack a spare design for a holiday or festival weekend and keep the backing sheet flat until you are ready to use it.

    Find Your Summer Ink Mood

    Abstract waves and splatters give you plenty of freedom to choose a look that matches your plans. The designs can be delicate or graphic, monochrome or high contrast, carefully placed or arranged with a little creative disorder. They also photograph beautifully in natural light, making them a considered detail for travel snapshots and summer celebrations.

    Use the comparison below to narrow down the right direction for your outfit and setting.

    Design Style Visual Mood Ideal Placement Works Well With
    Fine black wave Refined and fluid Wrist, ankle or collarbone Linen, denim and simple jewellery
    Bold black wave Graphic and confident Shoulder, thigh or upper arm Swimwear, tanks and evening separates
    White wave Soft and modern Forearm, shoulder or rib area Dark clothing and warm skin tones
    Fine splatter Playful and artistic Wrist, calf or behind the arm Casual outfits and sneakers
    Matte black splatter Expressive and edgy Upper arm, thigh or shoulder blade Streetwear, festival looks and monochrome layers

    Ways To Make The Collection Your Own

    • Choose a fine wave for an understated everyday accent.
    • Pair a black splatter with neutral clothing for a sharper contrast.
    • Layer two small designs with space between them rather than overlapping every mark.
    • Match white tattoos with black, charcoal or deep navy outfits.
    • Place larger designs where they can be seen with short sleeves or swimwear.
    • Keep a spare tattoo ready for a beach trip, music festival or weekend away.

    Explore the latest artist-led designs through Pure Tatts online and build a summer rotation that feels distinctly yours. Whether you prefer a barely-there white accent or an energetic matte black composition, these temporary tattoos make it easy to change direction whenever the mood shifts.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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