• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    How to apply temporary tattoos for a flawless finish

    A temporary tattoo can look remarkably close to real ink when the skin is prepared properly and the transfer is handled with care. Clean placement, firm pressure, and a few minutes of patience make the difference between a crisp design and a patchy result.

    Premium black-and-white temporary tattoos reward careful application because their fine lines, geometric details, and contrasting shades are designed to stand out. Whether you are styling a matte black motif for an evening look or choosing a delicate white tattoo for sun-kissed skin, the process begins before the backing paper is removed.

    The best results also come from matching the design to the occasion and the placement. Pure Tatts collections include hand-drawn artwork, seasonal releases, artist collaborations, and wearable styles that can be changed without the long-term commitment of permanent ink.

    Choose the right design and placement

    Start with skin that gives the artwork enough room to breathe. The forearm, shoulder, collarbone, ankle, and upper back are popular choices because they offer relatively smooth surfaces. Avoid placing a temporary tattoo directly over knuckles, elbows, knees, or areas that bend and crease constantly.

    Consider the scale and tone of the design before applying it. A highly detailed geometric tattoo may look best on a broad, flat section of skin, while a small symbol can complement the wrist or ankle. If you want to browse proven customer favorites before deciding, explore the best-selling designs for ideas on style and placement.

    Check the direction of the artwork as well. Hold the transfer against your skin or use a mirror to preview it, especially if the design includes lettering or a clear top-and-bottom orientation. Once the protective sheet is removed, repositioning can blur the edges or reduce adhesion.

    Prepare your skin carefully

    Wash the chosen area with mild soap and water to remove sweat, sunscreen, body oil, and moisturizer. Pat the skin completely dry with a clean towel. Any greasy residue can create a barrier between the temporary tattoo and your skin, leading to uneven transfer or early lifting.

    For a smoother finish, gently exfoliate the area several hours before application. This helps remove loose surface cells without leaving the skin irritated. Avoid applying a tattoo immediately after shaving if your skin is sensitive, since redness or tiny nicks may affect both comfort and appearance.

    Do not use lotion, body butter, tanning oil, or perfume on the placement area before applying the design. If the skin is naturally oily, wipe it once with a small amount of rubbing alcohol and let it evaporate fully. Skip alcohol on broken, inflamed, or especially sensitive skin.

    Transfer the artwork with steady pressure

    Cut around the design if it is part of a larger sheet, leaving a small border to make handling easier. Peel away the clear protective film without touching the adhesive side more than necessary. Place the tattoo face down, with the printed side against your skin.

    Dampen a cloth or sponge with water and press it firmly over the entire paper backing. Hold it in place for the time recommended with the product rather than sliding the paper around. Even pressure matters: pay special attention to thin lines, corners, and small details near the edge.

    Lift one corner slowly to check the transfer. If any section remains attached to the backing, lay it down again and add more moisture and pressure. When the paper releases smoothly, remove it in a single gentle motion. Allow the design to air-dry for several minutes before touching it, dressing, or applying anything over it.

    Match the finish to your look

    Black, white, and matte temporary tattoos create different visual effects, so the best application choices depend on contrast and lighting. Matte black designs tend to look bold on lighter skin and work well with minimalist outfits, streetwear, or graphic accessories. White tattoos create a subtler, high-contrast effect on deeper or tanned skin and can look striking at festivals, parties, or summer events.

    Fine-line designs need extra care because rubbing can soften their appearance faster than it would affect a large, solid shape. Place delicate artwork where clothing will not repeatedly brush across it. Larger designs may tolerate more movement, but they still benefit from a flat, clean surface and a full drying period.

    Finish Visual effect Ideal placement Extra care
    Matte black Bold, graphic, and defined Forearm, shoulder, upper back Avoid repeated rubbing
    White Subtle and luminous Collarbone, wrist, ankle Choose a contrasting skin tone
    Fine-line Delicate and detailed Flat areas with little movement Press carefully during transfer
    Geometric Structured and modern Forearm, calf, shoulder blade Check alignment before applying

    Protect the tattoo after application

    Give the design time to set before exposing it to water. A short shower is usually less damaging than a long bath, swimming session, or vigorous workout immediately after application. When washing, let water run over the tattoo rather than scrubbing it directly.

    Pat the area dry with a towel instead of rubbing. Avoid exfoliating products, oils, and thick creams on top of the artwork, as they can break down the temporary tattoo and cause the edges to fade unevenly. Loose clothing can help preserve designs placed on the torso, thigh, or shoulder.

    If the tattoo begins to lift at one edge, do not pull at it repeatedly. Trim only the loose section with clean scissors if necessary, then leave the remaining design undisturbed. The lifespan of a temporary tattoo varies with skin type, placement, friction, and bathing habits, but careful aftercare can help keep it sharp for several days.

    If an order arrives damaged or you need to review eligibility for a return, consult Pure Tatts’ return policy before removing product packaging or labels. Keeping order details and packaging available makes any support request easier to handle.

    Small habits that improve wear time

    A flawless temporary tattoo depends as much on preparation as on the transfer itself. These simple habits help preserve crisp edges and make the application process more reliable:

    • Apply designs when your skin is cool, clean, and completely dry.
    • Keep moisturizer and sunscreen away from the placement area until the tattoo has set.
    • Use a damp cloth rather than soaking the entire transfer sheet.
    • Press evenly across the artwork, especially over fine lines and narrow corners.
    • Avoid tight sleeves, watchbands, and straps that may rub against fresh ink.

    Practice also improves placement. For a special event, test a small design on a similar area of skin a day beforehand. This lets you check the contrast, confirm that the location feels comfortable, and see how your chosen skincare products affect longevity.

    When removing a temporary tattoo, soak the area with warm water and gently massage it with body oil or an alcohol-free makeup remover. Let the product loosen the artwork rather than scraping the skin. Wash the area afterward and apply a mild moisturizer once it is clean.

    Browse Pure Tatts for detailed black-and-white artwork that suits your personal style, from graphic geometric pieces to understated white designs and artist-led collections. Select a placement, prepare the skin, and apply each transfer with patience to create a polished look that is ready for photographs, events, and everyday self-expression.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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