• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    Temporary tattoos for day parties: Pastels and whites that shine

    Day parties put temporary tattoos under a very different kind of light. Harsh Australian sun can flatten delicate colour, while glare makes thin outlines and pale details disappear against the skin. At a Bondi backyard gathering, a Byron Bay beach picnic or a Melbourne rooftop brunch, body art needs clear edges, smart contrast and care suited to heat, sweat and sudden splashes.

    That does not mean choosing the loudest design. Airy linework, translucent-looking whites, soft greys and matte black can look polished in full daylight without shouting over your outfit. Pure Tatts creates artist-drawn temporary tattoos in a distinctive black-and-white palette, giving you detailed geometric patterns and wearable art that feels more considered than a novelty sticker. The key is to match the design, placement and care routine to the party.

    Why sunlight changes the rules

    Bright light rewards contrast rather than volume. A bold mark may remain obvious, but too much visual weight can make a subtle look feel busy. Daylight also reveals uneven edges and areas that have faded, so fresh application and a design with intentional negative space look cleaner than several competing motifs.

    It helps to think about where the sun will hit. Sleeves, shoulders, forearms and the upper chest receive direct light, while a tucked placement may appear softer and more subtle. If the event moves from a sunny courtyard into air-conditioned indoors, choose a design that remains balanced in both settings.

    Getting the pastel look in a monochrome range

    Within the Pure Tatts palette, a pastel character comes from tone rather than bright colour. Pale detailing, fine linework and shapes that leave plenty of skin visible create a softer impression. Soft greys can mimic a hazy wash in sunlight, while white accents form a bright edge that is easier to read than faint colour against warm skin.

    Pastel-style motifs suit flowy dresses, linen shirts and summer separates because they soften sharp tailoring without adding another busy pattern. Try botanical curves for a garden party, airy geometry for a modern brunch, or white line art that appears almost luminous beside denim and sandals. The goal is a wearable highlight, not a full-body statement.

    White and matte black contrast

    White is the boldest trick in a daylight wardrobe. White ink can create a crisp outline across many skin tones, although its apparent brightness changes with your natural colouring and the light around you. A simple white design also looks intentional against block colours, making it useful with a black singlet, pale blue shirt or minimalist summer dress.

    Matte black brings a different kind of impact. It can sharpen a fine-line pattern on lighter skin and create a graphic silhouette on deeper skin, though no design will read identically on everyone. The Pure Tatts black-and-white range works best when you consider your own contrast and the setting rather than judging the image only by its product photo.

    Australian skin, sun and preparation

    Australia’s UV levels make sun-aware styling especially important. Use broad-spectrum SPF 50+ and follow its directions; never assume a decorative tattoo protects the skin beneath it. Apply sunscreen before adding a tattoo, let it set fully, and avoid placing a decal over irritated, broken or freshly shaved skin.

    Skin tone also affects how pale inks look in glare. White may appear more luminous against deeper skin, while pastel shading can become clearer outdoors than it seems indoors. Before buying, compare the product photographs in natural light and read the listed dimensions, wear time and care notes. That quick check helps prevent choosing an intricate design for an area too small to display its detail.

    Placement for real summer parties

    Placement can make a small tattoo feel deliberate. A single geometric mark at the wrist or behind the ear works with a summer shirt, while flowing white design along the collarbone gives a dress or singlet a clean focal point. Avoid covering your face with multiple motifs unless that is the look you want, as daylight leaves little room for visual errors.

    Guests at Australian parties often move between sunshine and shade, so consider movement and wardrobe as well. For beach walks at Cottesloe, a Gold Coast splash or a Noosa picnic, keep the design away from areas that will rub against damp swimwear. For rooftop sessions and festival-style days, secure hair, jewellery and straps so they do not catch a raised edge.

    Application, wear and easy care

    Most temporary tattoos last longer when the skin is clean, dry and free of lotions. Wash the area, pat it dry and avoid applying over makeup, sweat or oily moisturiser. Follow the directions supplied with each Pure Tatts design, then press every section firmly for the recommended time. Patience during application helps prevent corners from lifting later.

    Heat, sunscreen and swimming have different effects on adhesion. Even a water-resistant design benefits from being kept away from direct spray when possible. Pat it dry rather than rubbing, and expect wear time to vary with skin texture and activity. If an edge lifts, follow the removal and replacement guidance rather than pulling at the design.

    A backup design can be handy for long outdoor events. Keep a smaller piece flat in a clear protective pouch inside a handbag or backpack. This is especially useful at all-day gatherings in major Australian cities, where guests may move between heat, pools and shaded lounges without a bathroom break for touch-ups.

    Choose a daylight-ready Pure Tatts design

    Browse the Pure Tatts collection by effect rather than trend: look for geometric shapes, white linework and matte-black pieces with crisp negative space. Artist collaborations bring distinctive hand-drawn perspectives, while seasonal collections and featured designs make it easier to find a pattern suited to the current Australian summer.

    Choose your favourite tattoo, check the fit and wear-time details, and have it ready for your next daytime celebration. Shop the current range online, then sign up for email updates if you want first access to new releases, artist features and occasional discount offers. With a little contrast, careful placement and the right preparation, your temporary tattoo can look effortless from arvo to after-party.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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