• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    Subtle and Alluring Temporary Tattoos for the Hip Bone

    A tattoo at the hip bone can catch the eye without taking over an outfit. Set against the skin’s natural curve and framed by a high-rise waistband or lifted hem, even a compact motif gains movement and definition. It feels personal rather than loud—the sort of detail people notice when they get closer.

    The best placement follows the body’s line. A small design may sit just above the waistband, while a larger composition can travel from the side toward the back. Temporary tattoos also make it easy to test scale, direction and personality without making a permanent commitment.

    This flexibility suits Australian dressing, where high-rise denim, loose linen, bike shorts and swimmers regularly meet bare skin. The effect can be subtle but cheeky, especially when a waistband rises and reveals a flash of intricate body art.

    Pure Tatts creates premium black-and-white designs with this kind of detail in mind. Its artist collaborations feature fine linework, geometric forms, white ink and matte-black shapes, each bringing a different balance of elegance and edge to the hip, waist or side body.

    Find the Flattering Placement

    Start by deciding how much skin the outfit will reveal. A design that looks balanced with a cropped top may become more prominent with a low-cut dress, while one positioned near the waistband may appear differently beneath a fitted tee. Checking the placement against several outfits helps prevent a tattoo intended to whisper from shouting every time you move.

    The hip bone itself provides a useful guide, but the most flattering tattoos do not need to sit directly over the bony point. Placing a motif slightly above, below or towards the side can follow the indent more naturally. It also reduces the appearance of distortion when the area bends, stretches or gathers around a waistband.

    Use a paper template or a small piece of first-fit tape to test the size in a mirror. Check the design from the front and side, then look again while walking or turning. This simple step can make a small tattoo look precisely considered rather than randomly placed.

    Match the Design to Your Mood

    Fine linework is ideal when you want an elegant detail that reveals itself gradually. This is where Pure Tatts’ commitment to artist-led work stands out: the artist drawing process gives each creation texture and personality rather than the flat appearance of a basic printed sticker.

    For a quieter finish, consider these options:

    • A fine botanical branch that follows the curve above the waistband
    • A small geometric diamond with clean, restrained symmetry
    • A white negative-space motif that appears brightest against uncovered skin

    For more visible contrast, try these alternatives:

    • A matte-black abstract shape anchored near the outer hip
    • A bold lattice pattern that wraps towards the back
    • An asymmetric arrangement of dots, petals or fine lines

    Choose the quietest option if the tattoo will share the frame with patterned clothing, bright swimwear or bold jewellery. Stronger monochrome designs suit simpler outfits, where they can become the focal point without competing with printed fabric. Black and white also photograph beautifully in natural light, making both styles practical for holidays and everyday snapshots.

    Apply with a Little Patience

    Preparation makes a noticeable difference. Place the tattoo on clean, dry skin and keep lotions, body sprays and moisturiser away from the area unless the product instructions say otherwise. Slight moisture can interfere with adhesion, particularly around the waist where the skin naturally creases when you bend.

    Follow the application directions carefully, pressing the tattoo from the centre outwards. Avoid pulling or stretching it across the hip, as tension can cause lines to shift or wrinkle. Once it is secure, check the edges and smooth any raised sections before wearing tight waistbands.

    Give the adhesive time to settle before swimming, showering or exercising. Avoid rubbing the design with a towel, and do not add extra adhesive or ink to an area that has begun to lift. Every design may behave differently, so the product guidance should take priority over assumptions about temporary tattoos generally.

    Keep It Fresh in Hot Weather

    Australian summer can test even a well-applied tattoo. Gold Coast humidity, afternoon heat and constant movement encourage sweat, while swimwear creates friction around the hip. Keeping the design clear of twisting fabric, sportswear straps and damp seating can help it stay neat for longer.

    When the forecast is doing its thing, skim Pure Tatts’ guide to caring for temporary tattoos before a beach day or evening out. Pay particular attention to advice about water, heat and product care, then adjust your plans accordingly.

    Swimming in a Bondi ocean pool or ocean can also affect the edges, so pat the area dry rather than rubbing it. Keep perfume, sunscreen and strongly fragranced products away from the tattoo where possible, and inspect it after exercise or a long day outdoors. If an edge lifts, resist the temptation to press it back down; a little care now can prevent the rest of the motif from lifting.

    Style the Detail Your Way

    The most convincing hip-bone tattoos work with the outfit rather than fighting it. Pair a fine botanical design with high-rise denim, a straight-leg trouser or a simple black dress. For summer, a white motif can disappear into pale linen and then stand out again when you catch a glimpse in a mirror.

    Darker, more graphic shapes look striking with a plain swimsuit, cropped tank or backless top. The contrast makes the tattoo visible without requiring an elaborate outfit. In Melbourne’s changeable weather, it can also appear when a jacket comes off during a warm afternoon, giving a simple daytime look an instant lift.

    Consider how the design feels rather than only how it photographs. The right tattoo might be bold enough to share with friends at a market yet quiet enough to remain a private pleasure. Browse Pure Tatts’ seasonal collections and featured artist collaborations, compare different scales and choose the piece that feels most naturally like you.

    Choose a curve, pattern and placement that suit your everyday style, then browse the latest black-and-white designs at Pure Tatts. Join the email list for new artist releases, seasonal drops and special offers, and make your next piece of wearable art one you will be excited to reveal.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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