• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    How temporary tattoos can pull together a busy outfit

    When an outfit is loud, with clashing florals, sequins, or layered textures, the eye needs a steady anchor. A well-chosen temporary tattoo works like jewellery in reverse: instead of adding shine, it gives the look somewhere to rest. For anyone who lives in prints, colour, or layered streetwear, this is a quiet tool that does a lot of heavy lifting.

    Australia's calendar is built around moments that ask for bold dressing. Think Melbourne Cup carnival frocks, a Bondi brunch in your loudest co-ord, or a long arvo at Splendour in the Grass where anything goes. A subtle inky design under a printed dress or peeking out of a festival crop stops the look from tipping into chaos without flattening its energy.

    Pure Tatts offers a range of hand-drawn black and white pieces made for exactly this kind of styling. The artists behind the brand design geometric, matte black, and fine-line collections that work with almost anything hanging in your wardrobe, from a busy floral midi to a sharp tailored blazer.

    Why a busy outfit needs a focal point

    Visual balance comes from giving the eye a clear entry point. Without one, even the most expensive outfit can feel like it is fighting itself. A focal point pulls attention to a chosen place on the body and lets everything else fall into supporting roles.

    Temporary ink sits in a sweet spot between jewellery and makeup. It is more permanent than earrings, less high-stakes than a real tattoo, and easier to swap than a new top. For an Australian wardrobe that swings between Sunday markets in Byron and rooftop dinners in Melbourne, this kind of flexibility is useful more often than people realise.

    The trick is restraint. A loud floral needs a quiet line drawing, not another pattern layered on top. The eye needs somewhere calm to land.

    Placement tricks that balance bold prints

    Where a design sits changes how the whole outfit reads. A busy print across the chest or shoulders can feel overwhelming without a small detail to break it up. Placement is everything.

    Common spots that work well with printed clothing:

    • Inside the wrist, where sleeves ride up and a cuff of skin shows
    • Behind the ear, framed by hair during the day and visible at night
    • The collarbone, which catches light and balances a busy neckline
    • The ankle bone, peeking out from a long hem on a summer night

    The forearm and collarbone guide walks through a few of these placements with photos from real outfits.

    Layering matters too. If the outfit is patterned top and bottom, place the ink on a quiet patch of skin, like the nape of the neck or the inside of the forearm. This stops the look from competing with itself.

    Choosing designs that calm the eye

    Not every temporary tattoo will settle a busy outfit. Some add more noise. The right one becomes a visual pause, the negative space of the whole look.

    Designs that tend to calm a busy outfit:

    • Fine line botanicals that echo the outfit without repeating it
    • Geometric repeats that sit quietly against florals
    • Single matte black shapes that act like a solid punctuation mark
    • White ink on tanned skin, which reads as soft light rather than another pattern

    The hand-drawn detail in the Pure Tatts range is what makes these pieces feel considered. Each design has the kind of fine line work that sits nicely against prints without looking like a sticker from a showbag.

    Mixing monochrome ink with bright colour

    Black and white ink is one of the easiest things in the world to wear with colour. It does not clash with a printed dress, a coloured blazer, or a stack of bright festival beads. This is why so many Australian stylists reach for monochrome details during the spring carnival season.

    White ink works in the opposite way. It disappears into pale fabrics and lights up against tanned skin. After a long summer spent outdoors, a white tattoo on the shoulder or collarbone can read almost like a highlight. It also photographs beautifully under the golden light you get at a Coogee sunset or a Noosa arvo.

    Mixing both in one outfit is fine too. A matte black wrist piece paired with a soft white line on the collarbone creates contrast without adding colour, which is exactly what a busy outfit needs.

    From the city to the coast: styling for real Aussie days

    Australian dressing shifts fast. A morning brekkie on Gertrude Street in Melbourne might lead straight to a laneway gallery opening, then a beach walk at St Kilda. The outfit needs to hold up through all of it, and the styling detail has to be ready for whatever comes next. A temporary tattoo stays put through humidity, a swim at Bondi Icebergs, and a long dinner, which is why locals lean on them through festival season.

    For Melbourne Cup, a busy printed dress looks sharper with a single fine-line piece peeking out of a sleeve. For Groovin the Moo or a coastal wedding in the Hunter Valley, a geometric collarbone design photographs well under wide-brim hats and linen. The right detail makes the rest of the outfit feel intentional rather than overworked.

    Australian style has always been a bit irreverent. Pairing a high-neck printed blouse with a small wrist tattoo, or a barefoot beach look with an ankle design, fits the mood. It is dressing with personality, not rules.

    Quick application for last-minute plans

    Temporary tattoos work well as a same-day styling tool. There is no commitment, no appointment, and no leftover ink if the look does not land.

    A short routine works well. Clean the area with a wipe and let it dry fully. Peel the backing and press it where you want it. Hold a damp cloth over it for thirty seconds. Peel the paper slowly and let the design set before dressing.

    Pure Tatts pieces tend to last several days if applied well, which means a Saturday festival look can carry through to a Monday coffee run. They wash off with a bit of oil or exfoliation, so changing the look for a work outfit later in the week is no dramas.

    For anyone building a wardrobe that works hard and shifts fast, a small stack of black and white temporary tattoos is a quiet kind of styling insurance. They balance a busy outfit without overcommitting, and they fit the kind of dressy-casual Australian life where a single day might run from a beach wedding to a rooftop work event without much warning.

    Browse the seasonal collections and seasonal offers at Pure Tatts to find a few pieces that fit your wardrobe. The next time the outfit feels like it is doing too much, a small inky detail might be all it takes to settle the look.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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