• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    Zodiac ink: astrology-inspired temporary tattoos for every sign

    Body art has always carried meaning, and few symbols speak as personally as the stars. Pure Tatts' Zodiac Collection transforms astrological archetypes into hand-drawn temporary tattoos, blending celestial symbolism with minimalist black-and-white design. Whether you're a Melbourne creative checking your moon phase over a flat white, or a Bondi surfer mapping your birth data between sets, these designs offer a wearable horoscope that fades when you're ready for the next chapter.

    Australians have long embraced both astrology and self-expression, from the hipster cafés of Fitzroy to the festival circuit in Byron Bay. The collection arrives at a moment when cosmic wellness and alternative spirituality are booming down under, and when temporary ink has become a festival staple, a beach-day essential, and a clever way to test-drive a design before making it permanent. Every piece is crafted by independent artists, ensuring that your ram, crab, or scales feel uniquely yours.

    The cosmic appeal of zodiac-inspired ink

    Zodiac tattoos work because they are shorthand for personality. A tiny scorpion behind the ear whispers intensity; a delicate set of scales across the collarbone suggests balance. The Zodiac Collection captures these symbols in fine line work, geometric patterns, and negative space, giving each sign a visual language that feels modern rather than mystical cliché. The designs draw on traditional astrological imagery but reframe it through contemporary illustration, making them as suitable for a corporate lunch in the Sydney CBD as they are for a full moon gathering in the Blue Mountains.

    The appeal also lies in flexibility. Because the tattoos are temporary, you can wear your sun sign to a Friday night dinner, switch to your rising sign for Saturday brunch, and experiment with your moon sign on Sunday. They peel away cleanly after a few days, leaving no commitment and no regret. This makes them perfect for Australians who love changing their look with the seasons, from winter layers in Hobart to summer singletons in Cairns.

    Fire and air: bold designs for Aries, Leo, Sagittarius, Gemini, Libra, Aquarius

    The fire signs lead the collection with striking, high-contrast imagery. Aries is represented through sharp horns and arrow motifs, perfect for the inner wrist or ankle. Leo's mane translates into sunburst patterns and regal line work that looks dramatic across the shoulder blade. Sagittarius gets bow-and-arrow details and centaur-inspired geometry, ideal for the adventurous soul heading to a music festival in regional Victoria. These pieces photograph beautifully and tend to spark curiosity, which is why many wearers pair them with ice-breaking tattoo designs at parties and gatherings.

    The air contingent balances fire's intensity with lighter, more intricate work. Gemini features mirrored twins rendered in symmetrical line art, often placed on the forearm or behind the ear. Libra is all about equilibrium, with scales reimagined as floating geometric shapes that suit the décolletage. Aquarius draws on water-bearer imagery and electric, futuristic lines that pop against sun-kissed skin, a favourite among the brunch crowds of Newtown and Surry Hills. Together, these six signs offer something for the extroverts and the thinkers alike.

    Earth and water: grounded patterns for Taurus, Virgo, Capricorn, Cancer, Scorpio, Pisces

    Earth signs anchor the collection with designs that feel organic and architectural. Taurus bulls are drawn with botanical flourishes, reflecting the sign's love of nature and luxury, and they sit beautifully on the ribcage or hip. Virgo maidens become delicate wheat sheaves and fine-line constellations, often chosen by the wellness community frequenting Brisbane's yoga studios. Capricorn goats are reimagined as mountain silhouettes and horned crests, appealing to the corporate climbers of Perth who want subtle symbolism beneath a crisp cuff.

    Water signs bring movement and emotion to the lineup. Cancer features crescent moons and crab claws rendered in soft, curving lines, a gentle match for the dreamers of Fremantle and the writers' retreats of Adelaide Hills. Scorpio is intense by nature, with barbed tails and phoenix motifs that work well as standalone statements or layered with other small pieces. Pisces closes the wheel with twin fish swimming in opposing directions, a poetic design that suits the artistic crowds of Melbourne's laneway galleries and the saltwater souls of the Great Barrier Reef coast.

    Placement ideas from Sydney to the outback

    Where you place a zodiac tattoo changes its entire vibe. Inner wrists remain popular for daily visibility, especially among professionals who want a discreet reminder of their sign. Collarbones and shoulder blades offer more space for the larger geometric pieces in the collection, and they peek out perfectly under the linen shirts favoured during a Darwin dry season. Ankles and feet suit the smaller symbols and work well with thongs at a Bondi BBQ or during a stroll along the Gold Coast strip.

    For those wanting something more experimental, consider the spine, the ribcage, or behind the ear. These placements are on-trend in Australian fashion editorials and align with the country's love of layering delicate jewellery. Mix and match multiple small designs for a constellation effect, or pair your sun sign with a moon-phase motif for added celestial depth. If you're seeking something truly personal, you can commission a bespoke piece through custom design services, turning your exact birth chart into wearable art.

    Beyond the stars: wholesale, gifting, and the local market

    The Zodiac Collection also caters to stockists and gift-givers across the country. Boutiques in Noosa, concept stores in Perth, and crystal shops in Daylesford have found that astrology-themed temporary tattoos fly off the shelves, particularly around Mercury retrograde and eclipse season. For retailers looking to capitalise on this trend, the wholesale programme offers curated bundles of the full twelve-sign range, making it easy to offer customers a complete cosmic experience.

    Gifting the collection is equally rewarding. A friend moving house, a sister starting a new job in Canberra, or a partner celebrating a birthday under a Capricorn moon will appreciate a thoughtful, personalised token that doesn't require healing time or a needle. The designs also make brilliant additions to wedding welcome bags, hens' weekend kits, and festival lockers, giving your group a shared symbol that ties everyone together before the ink gently fades.

    Explore the full Zodiac Collection and wear the stars that resonate with your story, your season, and your soul.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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