• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    Let Temporary Tattoos Follow Your Natural Lines

    Temporary tattoos can do more than add an eye-catching graphic to your skin. With thoughtful placement, a fine line, geometric shape or matte black accent can follow the movement of your body and make your existing features feel more defined. The result is subtle, expressive and easy to change when your style shifts.

    Enhancing your natural lines is about working with your proportions rather than covering them. Collar bones, wrists, shoulders, ankles, fingers and the curve of the waist all create visual pathways that can guide a temporary design. Premium black-and-white tattoos are especially effective because their contrast gives structure without requiring a permanent commitment.

    Read The Shape You Already Have

    Begin by observing how your body naturally bends and where the eye is drawn first. A collarbone creates a long horizontal line, while the forearm offers a smooth, narrow canvas for a design that travels lengthways. Around the ankle, a small motif can echo the circular movement of the joint without looking crowded.

    Movement matters as much as shape. A tattoo placed along the side of the wrist may appear delicate when your hand is relaxed, then become more graphic as you turn your palm. Likewise, a design near the shoulder blade can follow the body’s contour instead of sitting like a separate sticker.

    In Australia, warm weather often means singlets, linen shirts, swimwear and rolled-up sleeves. These everyday choices reveal different areas of skin, so consider where a design will be visible during a beach day in Bondi, a walk through Melbourne or an outdoor lunch in Brisbane.

    Choose Scale And Direction

    The size of a temporary tattoo should support the line you want to emphasise. Long, narrow designs suit forearms, shins and collarbones, while compact geometric symbols work well on wrists, fingers and the back of the neck. A design that is too large for its placement can interrupt your natural proportions rather than enhancing them.

    Direction also creates an impression. Vertical lines can make a limb appear longer, curved artwork can mirror the shape of a hip or shoulder, and small repeated forms can guide attention across the skin. Try holding the tattoo sheet against the area before applying it, checking the design from several angles.

    Hand-drawn artwork tends to follow these contours with more character than a rigid digital shape. Fine variations in line weight can make a motif feel connected to the body’s movement. For a closer look at the drawing process, explore these artist paper insights.

    Balance Contrast And Skin Tone

    Black tattoos create a strong visual frame around natural features, making them useful when you want a clear statement. Matte black designs can emphasise the length of a shoulder or the angular shape of a collarbone, while finer black lines create a quieter, jewellery-like effect.

    White temporary tattoos offer a different kind of enhancement. They can look soft and luminous on deeper skin tones and create a minimal, almost embossed effect on lighter skin. Always test a small area first, particularly if your skin is sensitive or you are trying a new adhesive formula.

    Think about the setting as well as your colouring. A black design may stand out beautifully at a gallery opening in Sydney, while a white motif can feel understated at a coastal picnic. If you spend much of the day outdoors, remember that sunscreen, salt water and frequent swimming can shorten the life of any temporary tattoo.

    Create A Flowing Composition

    One tattoo can highlight a natural line, but two or three coordinated pieces can create a more considered composition. Place smaller designs along the same visual route, such as from the wrist towards the elbow or from the ankle up the lower leg. Leave enough open skin between them so each motif remains readable.

    Symmetry is optional. Matching designs on both wrists can feel polished, while an intentionally uneven arrangement may look more organic. You can also pair a detailed illustration with a simple geometric mark, allowing one piece to act as the focus and the other to provide rhythm.

    For an expressive example, the Sgt Pepper’s Friends collaboration can bring an illustrated animal motif into a placement that feels personal rather than purely decorative. The best choice is one that relates to your style, your movement and the amount of attention you want the design to attract.

    Apply And Remove With Care

    Clean, dry skin gives the tattoo the best chance of transferring evenly. Avoid applying over moisturiser, oil, fresh self-tan, irritated skin or areas with heavy hair. Press the design down firmly and keep the backing paper still while it is damp, then allow the image to settle before rubbing the area against clothing.

    A thoughtful application also considers practical routines. Australians may apply sunscreen every morning, commute by bike, swim before work or spend weekends at local markets. Place your design where these habits will cause the least friction, and allow extra drying time before dressing.

    Before Applying

    • Clean and dry the skin thoroughly
    • Check the size and direction in a mirror
    • Avoid joints that bend constantly
    • Patch test unfamiliar products first

    Removal should be gentle rather than rushed. Use warm water and a mild oil or cleanser, then wipe softly until the pigment loosens. Do not scrape, pick or use harsh solvents, especially on delicate areas such as the neck, inner wrist or ribs.

    For Longer Wear

    • Keep the area dry for the first few minutes
    • Pat skin dry after bathing or swimming
    • Apply sunscreen around the design where possible
    • Avoid tight straps and repeated rubbing

    Style Temporary Ink For Real Life

    The beauty of temporary body art is its flexibility. A tiny white line may suit an understated weekday look, while a larger black illustration can become the focal point of an evening outfit. You can coordinate a design with monochrome clothing, silver jewellery or a patterned shirt without needing to match every detail.

    Consider workplace, school and event expectations before choosing placement. Australian venues and employers may have different dress standards, and a visible tattoo can be easier to manage when it sits on the upper arm, ribcage or ankle. Temporary artwork lets you experiment with visibility while keeping your options open.

    Seasonal collections are useful when you want to refresh your look for summer holidays, festivals or cooler-layered months. The current sale edit can also make it easier to try several scales and placements without treating every design as a long-term decision.

    Choose a design, trace the natural line you want to highlight and apply it with patience. Browse Pure Tatts’ artist-led black, white and geometric collections, then make your next piece part of the way you move through the day.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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