• Temporary Tattoo Collection Donates 50% to Animal Rescue!

    Posted on

    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

    Posted on

    Sharp Temporary Tattoo Looks For Music Video Shoots

    A music video has to communicate quickly. In a single close-up, a tattoo can suggest rebellion, romance, futurism or underground style without adding another costume layer. The right temporary tattoo gives performers and extras a convincing edge while keeping the look flexible between scenes.

    For Australian productions, that flexibility matters. A shoot may move from an air-conditioned studio in Melbourne to a bright exterior in Sydney, or from a controlled set to a humid Brisbane location. Temporary body art allows the creative team to test scale, placement and contrast before committing to a permanent visual decision.

    Pure Tatts offers premium black-and-white temporary tattoos with detailed, hand-drawn artwork, including geometric, white and matte black designs. With thoughtful preparation, these pieces can look crisp on camera, hold up through a long shooting day and complement styling rather than competing with it.

    Start With The Video’s Visual Language

    Begin by identifying the mood of the track and the visual world around it. Matte black motifs suit industrial beats, dark pop and streetwear-led concepts, while white tattoos can feel stark, futuristic and editorial. Fine geometric lines work well for a polished performance video, especially when repeated across costume details, jewellery or set design.

    The tattoo should support the camera rather than distract from the face, lyrics or choreography. A small symbol near the wrist may register during a hand movement, while a larger shoulder, hip or back design can create impact in a dance sequence. Share reference images with the director, stylist and makeup artist before selecting a final set.

    High-definition cameras reveal uneven edges, air bubbles and misplaced designs more clearly than the human eye. Artist-created temporary tattoos with intricate linework are useful because they bring intentional detail to close-ups while remaining easy to remove between takes.

    Choose Placement That Works In Frame

    Placement depends on the crop, movement and wardrobe. A design hidden beneath a sleeve may never appear, while one placed too close to a strap can look accidental when the performer turns. Map the tattoo against the shot list and consider whether the camera will capture it in a wide shot, a mid-shot or a close-up.

    Lower-back and hip designs can add attitude to a low-rise outfit, a dance scene or a seated pose. Before committing, review this lower-back placement guide for ideas about scale and positioning. The same principle applies to ribs, collarbones and upper arms: the design should follow the body’s movement.

    For continuity, photograph each application with a phone and record its approximate distance from a landmark such as the navel, shoulder seam or wrist bone. This is especially helpful when several performers wear matching artwork or when reshoots take place days later.

    Prepare Skin Before Application

    Clean, dry skin creates the best surface for temporary ink. Remove body lotion, sunscreen, oil and makeup from the application area, then allow the skin to dry fully. Avoid applying over cuts, irritation, freshly shaved skin that feels sensitive, or areas affected by an allergic reaction.

    Australian outdoor shoots often involve strong sun and high UV exposure, but sunscreen should be applied around the tattoo rather than directly over a fresh transfer unless the product instructions specifically allow it. Sweat and friction can shorten wear time, so ask performers to avoid heavy moisturiser before call time and keep a small touch-up kit nearby.

    A discreet patch test is sensible when a performer has sensitive skin or has never used the product before. Follow the manufacturer’s application and removal instructions, and remove the tattoo immediately if discomfort develops. Under the Australian Consumer Law, products must be safe and match their descriptions, but individual skin responses still make careful preparation important.

    Build A Practical Shoot Kit

    A production assistant or stylist can save time by preparing every tattoo before the first setup. Label designs by performer, scene and body placement, then keep spare sheets in a flat, dry folder. This prevents a rushed replacement from changing the look halfway through the video.

    A compact kit can include:

    • Clean towels and gentle skin cleanser
    • Small scissors for trimming transfers
    • Reference photos for continuity
    • Makeup remover or the recommended removal product

    Test one full application before the shoot day, including wardrobe changes and several minutes of movement. This reveals whether a design catches on fabric, fades under sweat or needs a different position. It also helps the performer become comfortable with the sensation before cameras roll.

    For scenes in Sydney, Perth or the Gold Coast, allow extra time for transport, heat and location access. If the production is filming in a public space, council permits and site rules may affect where performers can change or prepare. Keeping applications quick and contained makes the crew easier to manage.

    Coordinate Ink With Wardrobe

    Black-and-white body art is easy to coordinate when colour is doing a lot of visual work elsewhere. Matte black tattoos can anchor a monochrome outfit, while white designs can echo a white shirt, reflective fabric or a hard-lit studio background. A stylist should check the tattoo against the actual garment, not just a mood board.

    Layering is useful for lifestyle-driven scenes. A bold design can appear under an open shirt, beside a cropped top or above tailored trousers, then disappear when the costume changes. For a softer backstage or rehearsal sequence, these loungewear styling ideas show how graphic body art can work with relaxed clothing without losing its edge.

    Think about friction points. Tight cuffs, sequins, rough denim and adhesive costume pieces may rub against a transfer. If a tattoo sits beneath a sheer garment, test the combination under the planned lighting so the design reads as deliberate rather than blurred.

    Use Contrast For Camera Impact

    Lighting changes the way a tattoo appears. A white tattoo may disappear against pale skin under a bright background but become striking under side light or a darker costume. Matte black designs usually photograph with stronger definition, though very fine lines can become less visible in a low-key scene.

    Ask the director of photography to test the look during a camera rehearsal. Check how the transfer behaves under daylight, coloured gels and high-contrast lighting. A design that looks subtle in the makeup chair may become a strong graphic element once the performer is moving through light and shadow.

    For a clean editorial finish, keep the surrounding skin free from stray shimmer and excess body oil. If the concept is grittier, a small amount of controlled texture can work, but it should be added after the tattoo has set. The goal is intentional imperfection, not an application that looks unfinished.

    Keep Continuity Simple Across Takes

    Temporary tattoos are particularly useful when a video includes multiple timelines, characters or styling changes. Assign each design a continuity code and photograph it from the same angle after application. Note the performer’s pose, wardrobe and any visible edges so the makeup team can recreate the look accurately.

    For repeated scenes, store unused transfers separately from opened ones and keep them away from moisture, direct heat and heavy equipment. A hot car or a damp kit bag is not ideal for delicate transfers, especially during an Australian summer. Studio storage is easier, but outdoor crews should use a sealed folder or organiser.

    Removal should happen gently at the end of the day. Do not scrub aggressively, particularly after long hours under lights. Once the skin is clean, apply a simple moisturiser if needed and give the area time to settle before another application.

    Balance Edgy Detail With Clean Execution

    The most effective music video body art often uses restraint. One sharply positioned geometric tattoo can have more impact than several unrelated motifs. Repeat shapes across two performers, mirror a design on opposite sides of the body or use different sizes of the same artwork to create a cohesive visual identity.

    A final pre-shoot checklist can keep the look consistent:

    • Confirm placement against the shot list
    • Check contrast with costume and lighting
    • Photograph each completed application
    • Carry matching spares for reshoots

    Pure Tatts seasonal collections and artist collaborations make it possible to build a recognisable design language without making every performer look identical. Select a few related motifs, vary their placement and let the music video’s movement reveal them naturally.

    Choose the designs, test them under the intended lighting and prepare enough spares for every scheduled setup. Browse Pure Tatts’ hand-drawn black, white and matte black temporary tattoos to create a polished body-art look that is bold on screen, practical on set and ready for the next scene.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

    Posted on

    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

    Posted on

    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

    Posted on

    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

    Posted on

    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

    Posted on

    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

    Posted on

    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

    Posted on

    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

Join the Pure Tatts Movement!

Enter your email address for discounts, new releases, and fun!

SEARCH THIS STORE