• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    Temporary Tattoos For A Mermaid Core Aesthetic In Australia

    Temporary tattoos for a mermaid core aesthetic bring ocean-inspired style to everyday outfits without the permanence of traditional ink. Think flowing lines, shells, moons, seaweed, pearls, waves and intricate geometric forms translated into black, white or soft matte finishes. The result can feel dreamy and editorial while remaining easy to change for a beach day, festival or night out.

    For an Australian wardrobe, this look works especially well with linen, swimwear, silver jewellery and relaxed coastal basics. A small design can suit a morning coffee in Bondi, while a layered arrangement can add detail to a Melbourne gallery outfit or a summer evening in Brisbane.

    What Defines Mermaid Core

    Mermaid core draws from the visual language of the sea rather than a single costume-like theme. Delicate shells, starfish, fins, coral branches and water ripples create an underwater mood, while celestial symbols and abstract curves add a fantasy element. Hand-drawn temporary tattoos are particularly effective because slight variations in line weight make the design feel considered and artistic.

    Colour is not essential. A monochrome tattoo can suggest deep ocean shadows, moonlit water or wet ink on skin. White temporary tattoos have a lighter, almost pearlescent effect, while matte black designs offer stronger contrast. Combining both can create the impression of light moving across an underwater scene.

    Selecting An Underwater Motif

    Start with the mood you want to create. Fine-line shells and tiny wave marks suit a subtle coastal look, while larger sea creatures, botanical forms and geometric sunbursts feel more dramatic. A single motif can stand alone, or several small designs can be arranged like a personal constellation across the arm, shoulder or upper back.

    Look for visual balance when choosing a set. Pair a rounded shell with a sharp star, or place a flowing wave beside a structured geometric symbol. This keeps the collection from looking too literal and gives the mermaid-inspired styling a modern edge that works with Australian streetwear and resort clothing.

    Placement For Skin, Swimwear, And Streetwear

    The forearm and collarbone are natural placements for this aesthetic because they echo the open, flowing lines of shells and waves. The wrist, ankle and shoulder blade also work well for smaller transfers. For more placement ideas, explore forearm and collarbone ideas before deciding how visible you want your design to be.

    Consider how the tattoo will interact with clothing. A collarbone design can appear above a square-neck top, while an ankle motif can peek out beneath wide-leg trousers or a sarong. If you spend weekends swimming at Manly or visiting the Gold Coast, place the transfer where straps, rubbing and frequent movement are less likely to disturb it.

    Styling For Australian Weather

    Australia’s bright sun changes how temporary body art looks throughout the day. Black designs are clear against bare skin, while white tattoos are especially striking on deeper or sun-kissed tones. Apply the tattoo to clean, dry skin and allow it to set fully before adding clothing, sunscreen or body oil around the area.

    For outdoor events, avoid treating a temporary tattoo as sun protection. Apply broad-spectrum sunscreen around it rather than relying on the transfer as a barrier, and remember that sweat, salt water and repeated towel drying can shorten its wear. A light cotton shirt, linen layers and a metallic accessory can extend the underwater mood without adding heavy layers in warm weather.

    White Ink, Matte Black, And Fine Detail

    White temporary tattoos create a soft contrast that resembles sea foam, shells or reflected moonlight. They suit minimalist styling and can be placed on the wrist, ribs or shoulder for a barely-there finish. Because the effect depends on contrast with the skin, test a small design first if you are unsure how the white pigment will appear.

    Matte black transfers make detailed illustrations feel graphic and contemporary. They pair well with monochrome swimwear, black denim and silver hardware, while geometric designs can add structure to more organic mermaid motifs. A fine-line shell beside a bold black wave often looks more polished than a dense cluster of competing symbols.

    Wearing Temporary Tattoos Responsibly

    Temporary body art should be applied according to the product instructions, with clean skin and no cuts, irritation or active rash in the area. A small patch test is sensible for anyone with sensitive skin or a history of reactions to adhesives and cosmetic products. Remove the design gently rather than scrubbing aggressively, especially after a long day outside.

    Australian shoppers are protected by the Australian Consumer Law, which means products should match their descriptions and be of acceptable quality. Check the product information, application guidance and any ingredient or care details supplied by the seller. Keep transfers away from the eyes, lips and other delicate areas, and follow any age guidance provided for the product.

    Building A Cohesive Mermaid-Inspired Set

    A cohesive set usually needs a visual anchor, supporting details and a little negative space. Choose one larger shell, moon or sea creature as the focal point, then add two or three small waves, stars or coral shapes nearby. Leaving skin visible between pieces helps every design remain clear and prevents the arrangement from becoming crowded.

    Seasonal collections and artist collaborations can make this approach easier because related designs are often created with a shared line style. For shoppers watching their budget, explore the sale for pieces that can be mixed into an existing collection. A small rotation also lets you change the mood between a relaxed coastal weekend and a sharper evening look.

    A Simple Way To Curate Your Set

    Build your collection around the clothes and occasions you already wear. The most useful designs are adaptable enough for a swimsuit, a slip dress, a crisp shirt or casual denim. These choices can help keep the aesthetic expressive without making every outfit feel themed.

    • Choose one statement motif, such as a shell, siren-inspired symbol or sweeping wave.
    • Add two or three fine-line details in a matching black or white finish.
    • Keep placement varied by combining an exposed area with a more discreet spot.
    • Test the contrast and scale before applying several designs at once.
    • Store unused transfers flat and dry so they are ready for the next styling moment.

    Mermaid core temporary tattoos are an easy way to bring a little ocean fantasy into an Australian wardrobe. Browse detailed black-and-white designs, select a small set that suits your skin and style, and apply the pieces for your next beachside outing, creative event or warm-weather evening. Build the look gradually through Pure Tatts collections and make each arrangement your own.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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