• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    How to Care for Temporary Tattoos During Swimming

    Temporary tattoos make it easy to add artistic detail to your look without committing to permanent ink. Swimming, however, exposes body art to chlorine, salt, soap, friction, and prolonged moisture, all of which can shorten its lifespan.

    With the right preparation and aftercare, a temporary tattoo can stay crisp through a pool day, beach visit, or lakeside afternoon. The key is to treat the design as water-resistant rather than completely waterproof and to reduce rubbing whenever possible.

    The quality of the application also makes a major difference. Pure Tatts designs feature detailed artwork in black, white, geometric, and matte finishes, so careful placement and gentle handling help preserve the fine lines and contrast that make each style distinctive.

    Apply The Tattoo Before Swimming

    Start with clean, dry skin that is free from lotion, body oil, sunscreen, and sweat. Oily products create a barrier between the tattoo and your skin, preventing the design from adhering evenly. Areas with minimal friction, such as the outer upper arm, shoulder, calf, or upper back, generally hold up better than wrists, ankles, knees, or elbows.

    Apply the temporary tattoo according to its packaging instructions, pressing the design firmly and evenly against the skin. Allow the transfer to develop fully before entering the water. Waiting at least several hours is helpful, while applying it the evening before swimming gives the design more time to settle.

    Avoid placing fresh body art where swimwear straps, goggles, jewelry, or backpack edges will rub repeatedly. A beautiful design can fade quickly when constant movement lifts the edges or removes the surface pigment.

    Understand How Water Affects Temporary Ink

    A short swim is usually less damaging than a long session in the pool. Chlorinated water can gradually weaken the surface of a temporary tattoo, while saltwater may dry the skin and make peeling more likely. Freshwater is often gentler, but extended soaking still softens the adhesive layer.

    Swimming Environment Main Risk Helpful Care
    Chlorinated pool Fading and weakened edges Keep swims brief and rinse afterward
    Saltwater beach Dryness, peeling, and sand friction Rinse with fresh water and pat dry
    Lake or river Moisture, dirt, and rubbing Avoid scrubbing and wash gently later
    Hot tub Heat, chemicals, and prolonged soaking Skip soaking if possible
    Water park Chlorine, slides, and friction Cover the design from direct rubbing

    Water temperature and activity level matter as much as the type of water. A relaxed swim places less stress on the design than repeated dives, water slides, competitive laps, or games that involve frequent contact with the pool wall.

    Protect The Design While Swimming

    Before getting into the water, allow sunscreen to absorb completely rather than applying it directly over a newly transferred tattoo. Once the design has set, a thin layer of broad-spectrum sunscreen around the tattoo can help protect the surrounding skin from sun exposure. Avoid heavy oils, tanning products, and thick waterproof creams on top of the artwork, since they may soften the transfer.

    Choose swimwear that leaves the tattoo uncovered or only lightly touches it. If the design sits beneath a tight strap, friction may cause patchy fading. Avoid covering it with adhesive tape or plastic wrap for a normal swim, as trapped moisture and rubbing can create additional problems.

    For festival weekends or outdoor events that include swimming, placement and durability become especially important. Designs with clean silhouettes and strong contrast are easier to maintain through active days; explore these festival tattoo ideas when planning a coordinated seasonal look.

    Rinse And Dry With Care

    Leave the water slowly and avoid wiping the tattoo immediately with a rough towel. Instead, rinse away chlorine, salt, or lake water with fresh lukewarm water. Use your fingertips gently if residue needs to be removed, but do not scrub, exfoliate, or use a cleansing brush over the design.

    Pat the area dry with a soft towel. Press and lift rather than dragging the fabric across the tattoo. Let the skin air-dry for a few minutes before applying any moisturizer nearby. If the edges begin to lift, resist the urge to press them down repeatedly, since handling can remove more of the design.

    Aftercare is especially useful for white and matte black tattoos. Light-colored transfers may show unevenness more quickly when exposed to sunscreen or residue, while matte finishes can lose their soft appearance when rubbed with fabric. Gentle drying helps retain the intended texture.

    Match The Style To Your Swim Plans

    Bold temporary tattoos often work well for beach holidays and poolside styling because their larger shapes and stronger lines remain visually clear as the design begins to soften. Fine-line tattoos create a delicate effect, but their narrow details may fade sooner when exposed to chlorine, friction, or repeated washing.

    If you want a refined look for a resort trip or date by the water, compare fine-line and bold styles before choosing placement. A bold geometric design on the upper arm may tolerate an active day better than an intricate fine-line piece near a frequently bent joint.

    For romantic evenings after a swim, apply a fresh design once the skin is clean and fully dry rather than trying to revive a worn tattoo. These date-night tattoo ideas can add a polished detail to a simple outfit without competing with jewelry or swimwear.

    A Simple Care Routine

    The easiest way to extend the life of temporary body art is to limit chemical exposure, rubbing, and unnecessary handling. A few small habits can preserve sharper edges and richer contrast throughout your plans:

    • Apply the tattoo to clean, dry skin several hours before swimming.
    • Choose a low-friction placement away from straps, joints, and tight clothing.
    • Keep time in chlorinated or heavily salted water as short as practical.
    • Rinse with fresh water after swimming and pat dry with a soft towel.
    • Avoid oils, scrubs, hot tubs, and vigorous rubbing over the design.

    Temporary tattoos naturally fade, so some change after swimming is expected. Most designs last several days when applied properly, though frequent exposure to water, sunlight, sweat, and friction can reduce that time. When the artwork begins to crack or peel, remove it gently with body oil or an alcohol-free cleanser instead of picking at the edges.

    With thoughtful placement and simple aftercare, temporary tattoos can complement pool days, beach escapes, and summer celebrations while maintaining their hand-drawn character. Browse Pure Tatts collections to find a black, white, geometric, or matte design suited to your next swim-ready look.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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