• Temporary Tattoo Collection Donates 50% to Animal Rescue!

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    Temporary Tattoo Collection Donates 50% to Animal Rescue!
    PURE TATTS COLLABORATION WITH ANIMAL RESCUE FOUNDATION SGT. PEPPER'S FRIENDS 50% OF THE PROCEEDS WILL BE DONATED DIRECTLY TO THE RESCUE. THIS COLLECTION INCLUDES 19 SGT. PEPPERS FRIEND'S TATTOOS DESIGNED...
  • Exclusive Free 3 day Pass to Equinox Fitness Clubs.

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    Summer 2025 Preview: What’s Coming in Our Seasonal Drop

    Summer is bringing a fresh point of view to Pure Tatts: crisp contrast, expressive linework, and temporary tattoo designs made for late sunsets, open-air events, and spontaneous plans. The upcoming seasonal collection keeps the signature black-and-white aesthetic while introducing new ways to wear detailed body art.

    The drop has been shaped around movement and versatility. Expect hand-drawn artwork that can stand alone as a focal point or work together as a curated tattoo stack, with designs suited to wrists, shoulders, collarbones, ankles, and anywhere else your summer wardrobe leaves open.

    As with every Pure Tatts release, the collection is designed to feel considered rather than disposable. Each piece offers the visual impact of fine-line ink without the long-term commitment, making it easy to refresh your look throughout the season.

    A Sharper Take On Summer Style

    The 2025 range leans into clean geometry, botanical details, abstract symbols, and high-contrast motifs. Some designs are delicate and airy, while others use dense matte-black shapes to create a stronger graphic statement. Together, they offer a flexible temporary tattoo wardrobe for different moods and occasions.

    White tattoo styles will also have a prominent role in the seasonal edit. Applied to sun-kissed skin, white ink-inspired artwork creates a subtle, almost etched effect. It catches the light without competing with bold clothing, bright swimwear, or metallic accessories.

    The collection is intended to be mixed rather than matched perfectly. A fine geometric mark can sit beside a larger black illustration, while a small white design can add contrast to a darker composition. This gives each wearer room to create a personal arrangement.

    Designs Made For Long Summer Days

    The seasonal drop takes its cues from the rhythm of summer: early mornings, warm afternoons, road trips, festivals, and evenings that stretch well past sunset. Several designs are expected to suit small moments of styling, such as adding a single detail before heading to brunch or building a layered look for an event.

    Placement will be central to the collection. Narrow designs can trace the line of a forearm or ankle, while compact symbols are easy to position near the collarbone, fingers, or shoulder. Larger hand-drawn pieces can be used as a temporary statement when a more dramatic look is called for.

    Pure Tatts temporary tattoos are made to be easy to apply and change, which makes them useful for travel and seasonal packing. A few sheets can create several different looks without taking up much room in a weekend bag.

    What To Expect From The Collection

    The release will bring together several visual directions instead of focusing on one uniform style. That variety is useful for anyone who prefers understated body art one day and a bolder composition the next. It also supports coordinated looks for festivals, holidays, parties, and summer photo sessions.

    Style direction Visual character Best for
    Fine geometry Precise lines and balanced forms Minimal everyday styling
    Matte black Solid, dramatic shapes with strong contrast Statement placements
    White designs Soft, luminous details with a delicate finish Sunlit skin and subtle looks
    Botanical linework Organic shapes with hand-drawn texture Layering and relaxed summer outfits
    Abstract symbols Expressive marks with an artistic feel Personal, unexpected combinations

    The artist-led quality will remain a defining part of the drop. Rather than relying on generic clip-art imagery, Pure Tatts designs are developed with attention to line weight, spacing, balance, and the way a tattoo sits on the body. This gives even smaller pieces a distinctive visual presence.

    Seasonal availability may vary across individual designs, so the collection will be worth exploring early. Shoppers looking for current stock or nearby retail options can use the store locator to find a convenient way to shop the brand.

    Styling Ideas For Every Mood

    For a quieter look, choose one fine-line piece and place it where it can be revealed gradually: along the inner wrist, behind the arm, or just above the ankle. Pairing a minimal design with neutral clothing allows the artwork to become the key detail.

    For a stronger summer statement, combine a matte-black design with two or three smaller geometric pieces. Keep the placement intentional by following a single visual path across the shoulder, forearm, or upper back. Repeating angles, curves, or line thicknesses can make a mixed arrangement feel cohesive.

    White temporary tattoos offer another direction. They work especially well with warm-weather styling because the finish feels light and unexpected. Try a small white symbol beside a black design, or use several white marks as a constellation-like arrangement across the shoulder or collarbone.

    Building A Personal Tattoo Stack

    A tattoo stack does not need to be symmetrical. Start with one design that acts as an anchor, then add smaller pieces around it with varied spacing. Leaving open skin between tattoos helps each illustration remain visible and prevents the arrangement from feeling crowded.

    Scale can create balance. A larger botanical or abstract piece can be paired with tiny symbols, while several narrow geometric designs can form a more delicate pattern. Mixing matte black with white artwork also adds depth without requiring a wide range of colors.

    For application, clean and dry skin is the best starting point. Avoid placing a temporary tattoo directly over heavy body lotion, oils, or areas where clothing will rub constantly. Once applied, allow it to settle before layering accessories or getting dressed.

    Ways To Wear The Summer Drop

    • Pair fine geometric designs with linen, denim, or simple white cotton for a clean everyday look.
    • Use matte-black artwork as a bold accent with swimwear, festival outfits, or sleeveless silhouettes.
    • Combine white tattoos with metallic jewelry to emphasize their light-catching finish.
    • Create a balanced stack by mixing one larger illustration with two or three smaller symbols.
    • Keep a few individual designs ready for last-minute travel plans, parties, and outdoor events.

    Behind The Artwork

    The seasonal release reflects Pure Tatts’ interest in the space between body art and illustration. Every hand-drawn element is considered for how it translates from an artist’s original mark into a temporary design that remains clear, expressive, and wearable.

    That process is especially important for black-and-white artwork. Without a large color palette, the character of each piece depends on composition, negative space, texture, and contrast. A fine line must feel deliberate, while a solid shape needs enough balance to work with the body’s natural movement.

    The brand’s latest news, artist features, and release updates can be followed through the Pure Tatts journal, where new collections and creative stories are shared as they develop.

    Get Ready For The Release

    The Summer 2025 collection is designed for flexible self-expression: subtle when you want it, graphic when you need it, and easy to change as the season moves forward. With geometric lines, white accents, matte-black artwork, and artist-led illustrations, the drop gives temporary body art a fresh summer wardrobe.

    Explore the new seasonal designs when they arrive, choose the pieces that fit your style, and build a combination that feels distinctly yours. Sign up for Pure Tatts updates to hear about the release, discover new artist collaborations, and receive access to seasonal offers.

  • THE WAIT IS OVER - 10 New Pure Tatts Collections available!

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    THE WAIT IS OVER - 10 New Pure Tatts Collections available!
    THE WAIT IS OVER!  Our desire at Pure Tatts is to make temporary tattoos cool again. Every girl is wearing the same style and we have seen the same golden and...
  • Breathtaking Photoshoot - White Tattoo Flash

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    Breathtaking Photoshoot - White Tattoo Flash
    We love how beautifully the detail of Pure Tatts is emphasized in this photo-shoot by one of our favorite photographers @child_indigo and model @vprincemusic. Model Victoria wears the Mantra Collection...
  • 10 Stunning Models Wearing White Temporary Tattoos

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    10 Stunning Models Wearing White Temporary Tattoos
    Don't we all love top ten lists? Pure Tatts has put together a list of ten gorgeous models in bikinis wearing our white temporary tattoos at the beach/pool. Please notice...
  • Coachella 2016 Lookbook Fashion Guide

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    Coachella 2016 Lookbook Fashion Guide
    Coachella is right around the corner and now is the time to start getting your look together. With headliners such as Ellie Goulding, Calvin Harris, Guns N' Roses, and Sia...
  • How To Apply White Water-On Tattoos The Right Way DIY

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    How To Apply White Water-On Tattoos The Right Way DIY
    We are so pumped, as 'Nadira037' created an absolutely fantastic YouTube video about Pure Tatts - White Temporary Tattoos! In this video Nadira shows how easy and safe Pure Tatts' water-on...
  • How To Rock White Temporary Tattoos At The Beach

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    How To Rock White Temporary Tattoos At The Beach
    We are so excited as summer is coming up. This is the perfect opportunity to wear temporary tattoos, particularly at the beach. Aren't we always looking for something that truly makes us feel...
  • Anything unrelated to elephant is irrelephant...

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    Anything unrelated to elephant is irrelephant...
    Elephants are such beautiful creatures and we want to dedicate our first blog post towards these amazing animals. We want to share with you some fascinating facts about one of the most...

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